The Rialto Bridge, Venice
The Rialto Bridge in Venice is a great example of how we see design. The bridge bit is taken for granted, that is the brief, the function, merely being ‘fit for purpose’. It delivers on that front. What is interesting to us as designers is the way it achieves something more. The real added value is in recognising that a bridge is a place where PEOPLE will cross the canal, a place where people will congregate. Where people congregate there are new opportunities to be realised. The Rialto Bridge integrates boutique shops into the edges of the bridge transforming what would otherwise have been only a bridge into a market and meeting place. That is what we mean by elivering more bang for your buck.
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