Archive for November, 2018

Spending on design fast tracks company growth

Saturday, November 17th, 2018

Global business consultants McKinsey recently conducted what they believed to be (at the time of writing) ‘the most extensive and rigorous research undertaken anywhere to study the design actions that leaders can make to unlock business value.’ Its core findings are that investment in good design, regardless of your business sector, increases company performance significantly. These are their key findings:

The McKinsey Design Index highlights four key areas of action companies should take to join the top quartile of design performers where the greatest impact is achieved. These are:

  1. From the top of the organization, adopt an analytical approach to design by measuring and leading your company’s performance in design quality with the same rigor the company devotes to revenues and costs.
  2. Put the user experience front and centre in the company’s culture.
  3. Nurture your top design people (including external consultants) and empower them in cross-functional teams that take collective accountability for improving the user experience.
  4. Iterate, test, and learn rapidly, incorporating user insights from the first idea until long after the final product is launched.

Companies that tackle these four priorities boost their odds of becoming more creative organizations that consistently design great products and services. For companies that fully implement these four principles, ‘the prizes are as rich as doubling their revenue growth and shareholder returns’ over those of their industry counterparts. That would suggest budgeting for comprehensive investment in design is worth every penny.

Companies in the property development industry should consider increasing their expenditure on design by 50%. If one assumes design is roughly 3% of the gross development value of the final product, increasing expenditure on design to 4.5% of GDV could take typical 20% returns to in-excess of 30%. Perhaps someone is courageous enough to give it ago. Give us a ring and we can put this theory to the test.

You can see the full article here:

https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design

 

Winners of the Architecture Masterprize 2018

Monday, November 12th, 2018

Our Milford-on-Sea Beach Huts project has continued its run of award success with a win at The Architecture MasterPrize (AMP).

This international architecture award aims to become one of the most respected architectural awards and set a new benchmark for the architectural and design professions globally.

The AMP celebrates the very best in design excellence and innovation from the worlds of Architectural, Interior, and Landscape Design. Their website states; The Architecture MasterPrize stands:

  • To advance the appreciation of quality architectural design around the world,
  • To celebrate the greatest achievements in architecture, interior design and landscape design,
  • To showcase the world-class talent and visionaries in these fields.

The MasterPrize honours and awards the talents of those who push boundaries and set new standards, who turn the ordinary into the truly extraordinary and inspire others, today and for generations to come. We are delighted to have been selected alongside some amazing projects around the globe. The details of the award can be viewed at:

https://architectureprize.com/winners/winner.php?id=3380&count=4&mode=

and the other winning projects can be found at:

https://architectureprize.com/winners/2018.php?utm_source=sendy&utm_campaign=winners&utm_medium=email

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